Product management

A product needs a direction that serves both the company goals and the customer needs. Many teams have a backlog; fewer have a roadmap people can align around.

Mettle turns the company goals and the customer needs into a roadmap, and decides what comes next from evidence.

Packages

A scope and a price agreed before each phase starts. Joakim leads every package in person.

Product strategy

Advice Typically 4–6 weeks

A product that needs a clear direction, and a roadmap people can align around.

You get

A strategy and a roadmap tied to the company goals and the customer needs
A way to decide what comes next, from evidence

Previously

Product management of cloud services for AI personalisation, site search and predictive analytics. Episerver, 2016–2020

Available advisorWhere Joakim has done it

Ask about this Read about the package

Interim head of product

Delivery Typically 3–9 months, full or part time

A product team without a leader, while a permanent one is found.

You get

A roadmap people can align around, with priorities decided in writing
A product practice a permanent successor can take over

Previously

Ran product management to the Pragmatic framework. Bricknode, 2021–2022

Available advisorWhere Joakim has done it

Ask about this Read about the package

Also useful in this stream

Second opinion A project or system in doubt, with a decision ahead.Typically 2 weeks

Approach

See all

A framework to decide byAt Nord Fondkommission Joakim set up product management, and at Bricknode ran it to the Pragmatic Institute framework.
The roadmap from the requestsFor TermoSense Joakim triaged 990 tasks from 15 years of requests into the Jira roadmap, dated from the measured pace of delivery.
From the roadmap to the changelogJoakim is product owner for TermoSense, from the roadmap to the changelog customers read in the app. At Episerver Joakim built a tool that synced the product roadmaps in the Aha! roadmap tool with Jira.