The situation
Episerver sold cloud services for AI personalisation, site search and predictive analytics alongside its CMS. Joakim had worked on search as a developer, and on search and personalisation as product owner, before becoming product manager.
What Joakim did
- Ran product management of the services across the life cycle, pricing and go-to-market.
- Led proofs of concept for AI and machine learning with customers.
- Represented Episerver at industry events, analyst meetings and webinars.
What came of it
Joakim was product manager for these services until 2020.
More cases
All cases in this streamTermoSense, 2026Fifteen years of requests, one roadmapJoakim has built the platform behind TermoSense since 2008 and is product owner for it. In 2026 it was being modernised, with 15 years of requests behind it.
Over 30 versions of the TermoSense web app, May to October 2026
Read the case Nord Fondkommission, 2020–2021Product management set up at an investment firmJoakim joined Nord Fondkommission as CTO in 2020.Read the case